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| Your Business on a Mac |
| 10 reasons why the Mac is ideal for Business |
 Businesses today need technology that works in a multi-platform environment, runs the software they need, offers proven reliability and security, and delivers lasting value. With a rich suite of applications included and powerful tools built in, the Mac® is ready to go to work.
1. Fits in and stands out.
Incorporating the Mac into your existing PC network is easier than ever with Mac OS® X. Native support for Mac- and Windows-based networks means that you don’t have to deal with compatibility issues and you can leverage your existing technology investments. The Mac can connect to virtually any server, share files with nearly any computer, and seamlessly share printers and other network services. It can even authenticate to Active Directory services. With Mac OS X, the Mac has out-of-the-box support for Microsoft Exchange Server 2007, something even Windows PCs don’t have.
2. Runs the software you need.
From accounting and finance to marketing, sales, and productivity—you can do it all on the Mac. The Mac runs both Microsoft Office and iWork®, Apple’s productivity suite, to help you produce stunning documents, spreadsheets, and presentations. And built into every Mac at no extra charge, the iLife® suite of applications includes iPhoto®, iMovie®, GarageBand®, and iDVD®—so you can easily create impressive marketing and advertising videos or design and publish compelling websites. You can also choose from thousands of dashboard widgets to help you customize the way your Mac works to suit your exact business needs.
3. Delivers rock-solid reliability.
With Mac OS X, you can count on the stability and security of a UNIX-based operating system—not just for desktop systems, but also for servers, notebooks, and even mobile devices like the iPod® and iPhone®. Apple® designs the Mac and Mac OS X to work together, so a Mac is less susceptible to the conflicts and crashes that Windows PCs experience. Its renowned ease of use can also reduce support costs. That means you have more time and money to focus on what matters—growing your business and delivering great products and services to customers.
4. Includes built-in security.
Mac OS X doesn’t get Windows PC viruses. And its built-in, multi-layered system of defenses helps keep your business safe from the constant threat of viruses. The Mac provides advanced, built-in security features, such as an application-based firewall, VPN client, strong encryption tools, and integrated Internet security.
5. Boosts productivity.
The Mac is designed to help you get work done quickly, with unique features that help you stay organized. Use Quick Look to see inside any document—even multiple-page documents—without ever launching an application. Browse files visually using Cover Flow®. Use the Dock to store frequently used applications and files. And no matter what you’re looking for, the powerful search tool Spotlight® helps you find it—even if what you need is on other network-connected computers.
6. Improves teamwork.
With the Mac, your business can collaborate more and spend less. The Mac helps keep your team coordinated and in sync with built-in solutions for email, calendaring, and contacts—all at no extra charge. And iChat®—Apple’s built-in video conferencing solution—allows you to work with colleagues from across the hall or around the world—no need to get on a plane.
7. Helps you create videos with ease and flair.
The Mac provides powerful tools so you can easily produce and deliver video that expresses creativity, communicates key business messages, and captures the attention of a wide variety of audiences—employees, partners, and especially customers. It also lets you create and share video content across multiple media, including the Internet, iTunes®, iPod, and DVDs. With the Mac, it’s simple to create attention-grabbing videos that promote your business and wow your customers—all without complex applications, large budgets, or professional assistance.
8. Backs up automatically.
The Mac helps keep your data secure with Time Machine®. Once enabled and with an external hard drive attached, it automatically saves up-to-date copies of everything on your Mac for quick recovery. Easily go back in time to recover anything—your videos, documents, applications, and even settings. With Time Machine, you can worry less about safeguarding your valuable intellectual property knowing that you have a simple and secure backup system in place.
 9. Runs Windows applications, just in case.
The Mac supports Windows files and applications. In fact, it will run the entire Windows operating system. Using Boot Camp®, part of Mac OS X, you can choose to start up in either Windows or Mac OS X. And third-party applications, like VMware Fusion or Parallels Desktop for Mac, let you seamlessly run Windows and Mac OS X side by side—and even cut and paste between them.
10. Makes a smart investment.
The Mac offers everything a business requires, with features that streamline computer administration, boost productivity, support collaboration, and enable digital content creation. And the Mac tops the charts in reliability and customer satisfaction. That means real value for your business.
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MacBook
The most affordable
Mac notebook.
Meet the fastest, most powerful MacBook yet. It now features next-generation NVIDIA GeForce 320M graphics, a 2.4GHz Intel Core 2 Duo processor, and 2GB of memory. That means MacBook can handle everything from surfing the web to the most graphically intense 3D games with ease. It also features up to 10 hours of battery life and a glass Multi-Touch trackpad that supports inertial scrolling, right-clicking, and Multi-Touch gestures. All in a streamlined, durable unibody enclosure. |
MacBook Pro
The most advanced
Mac notebook yet.
MacBook Pro
The most advanced Mac notebook yet.
The new MacBook Pro sets all-new benchmarks for Mac notebooks. The 15- and 17-inch MacBook Pro feature Intel Core i5 and Core i7 processors, which boost performance up to 50 percent and reach Turbo Boost speeds up to 3.33GHz. Next-generation NVIDIA graphics bring high performance to everything from 3D games to photos and videos. And the built-in battery in the 13-inch model lasts up to 10 hours. |
MacBook Air
The thinnest & lightest Mac notebook.
The new MacBook Air is the most mobile Mac in every way, shape, and form. It features all-flash storage, a Multi-Touch trackpad, a long-lasting battery, a high-resolution display, an Intel Core 2 Duo processor, and NVIDIA graphics. All inside a unibody enclosure that’s light, thin, and strong enough to handle all your everyday tasks, whether you’re on the couch, in a lecture hall, or at a conference. It’s mobility mastered. |
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iMac
The ultimate all-in-one. Turbocharged.
The new iMac is the ultimate all-in-one computer. All iMac models now include processors from the blazing-fast Intel Core series, featuring an advanced processor architecture that helps set new performance benchmarks for iMac. And fast discrete graphics processors now come standard in every iMac. The 21.5-inch and 27-inch widescreen displays are perfect for HD video, and the Apple Wireless Keyboard and Magic Mouse keep your desktop tidy.
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Mac Pro
The fastest Mac ever.
The Mac Pro is a force to be reckoned with. The new Mac Pro is the fastest, most powerful Mac ever. Its new Intel Xeon processors increase performance up to 1.5x, and advanced graphics processors deliver high-performance graphics. It can even be configured with up to 12 processor cores. You can add up to 32GB of memory, four PCI Express expansion cards, and up to 8TB of hard drive storage. And the Mac Pro includes built-in Wi-Fi and the Magic Mouse. |
Mac mini
The smallest, most affordable Mac.
A completely redesigned, compact aluminum enclosure hides a powerful, full-size computer. And now with up to twice the graphics horsepower as before, Mac mini brings high performance to everything from 3D games to photos and video. Just connect Mac mini to your display, keyboard, mouse—even your HDTV, courtesy of a built-in HDMI port. It’s the most affordable way to enjoy a Mac. And it’s still the world’s most energy-efficient desktop computer. |
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